Jim Picone has been involved in politics since 1984 when he was a Field Representative for the Reagan/Bush campaign. He started in direct mail with Bruce W. Eberle & Associates in 1985, worked for The Viguerie Company between 1987-1990, and spent 26 years with The Richard Norman Company.  He rejoined Richard Viguerie in 2016 as a Senior Vice President and copywriter for American Target Advertising.  Over these years Jim has written thousands of direct mail fundraising letters for conservative candidates, PACs, political parties, and C3 and C4 non-profits.